AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Belgium: Q3 2025
Explore the performance trends of the top beauty retail apps on iOS in Belgium during Q3 2025. Discover insights on downloads and active users from Sensor Tower.
In the third quarter of 2025, the performance of the top beauty retail applications on iOS in Belgium showcased varied trends in downloads and active users, as analyzed by Sensor Tower.
ICI PARIS XL – Beauty experienced a decline in weekly downloads, starting at 2.2K at the beginning of July and dropping to about 1K by the end of September. The app's weekly active users also saw fluctuations, starting at around 17K and ending the quarter at approximately 10.3K.
Parfumerie Douglas had a relatively stable download pattern, with numbers hovering around the 800 to 1.1K range. Active users showed a slight dip, beginning at 6K and closing at 5.3K.
For Notino: profumi e cosmetici, downloads displayed an upward trend mid-quarter, peaking at 1.9K in the last week of September. Active users remained robust throughout, increasing from 20.6K to 28.1K.
Rituals Home & Body Cosmetics witnessed a peak in downloads at the start of September with 2.4K, before settling at around 500 by the end of the quarter. Active users remained consistent, averaging around 4.5K.
Lastly, XXL Nutrition showed a burst in downloads, spiking to 1.1K in July before stabilizing to under 200 towards the end of September.
For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.
